— Project Overview
Curated Equities, a local investment firm, needed a distinctive logo mark but provided minimal guidance. To kickstart the process, we created a mood board that included words, colors, and research on competitors in the industry. I designed eight unique logo concepts, refining them to a presentation-ready stage. The client selected three marks for further refinement, ultimately choosing the final design showcased below. I then prepared a complete logo package, including SVG, PNG, and JPEG files in five different color variations.
