Pavilion Payments

— The Challenge

Pavilion Payments is a leader in the world’s gaming entertainment technology industry, offering solutions across physical and digital properties. After its rebranding, Pavillion Payments needed a new responsive website with an improved user journey. This website was to be built in HubSpot using the existing theme and following recently established brand standards, requesting a clean and minimal feel. With the website’s launch, we also created a landing page to initialize a campaign for Pavilion’s leading product: “Cashless Gaming.”

Launch Project

Redesigning with a focus on seamless mobility

— My Role

I led end-to-end website visual design and development while presenting to key stakeholders and integrating feedback into the creation process. I also technically optimized the website by optimizing images, code, backlinks, and keyword placement for launch and SEO campaigns.

— The Process

Pavillion provided us with the brand standards and an initial wireframe, allowing us to expand on brand standards while designing and creating. We began ideating to combine the brand standards and the wireframe with the design goals of keeping it simple so any user could reach their end goal efficiently and making it convenient for Pavilion employees to add and expand on products in the future. The website was built using a mix of custom code and HubSpot’s design manager page builder.

— Launch Results

The website launch yielded impressive results, with a significant increase in user retention, heightened engagement in blog posts and product pages, and a boost in Pavilion Payment’s SEO presence for cashless gaming. At the time of launch, it ranked number one.

The next steps included visual refinements and integrations with tools such as Hotjar to track user journeys and user retention, making the way for even more improvements in the future.

Along with this launch, we rebranded several one-sheets and printed sales collateral for distribution.