— Project Overview
William Mills Agency, one of the nation’s leading public relations and marketing firms for the financial industry, sought a compelling call to action to engage potential clients. The goal was to spark curiosity and demonstrate the impact of PR and content marketing. Leveraging brand standards and insights from previous projects, I collaborated with a team to produce a comprehensive book that showcased the agency’s expertise and value proposition. As the lead designer, I was responsible for the overall design and layout, ensuring the final product aligned with the agency’s vision and effectively communicated its message to prospective clients.
